Beyond Fashion | Towards new narratives on being, seeing, doing and thinking

Generation #25 graduation show at Looiersgracht 60 – Amsterdam

On July 7th and 8th 2017 Generation #25 presented their graduation projects at Looiersgracht 60 in Amsterdam. Finding new values, new strategies and new methodologies is what bound this 25th generation of MA Fashion Strategy together. Beyond fashion | Towards new narratives on being, seeing, doing and thinking showed their desire to challenge the boundaries of the fashion system and displayed how forward-minded creative projects can embody the future of fashion’s being, seeing, doing and thinking. Working outside of the conventional rules, they aim for a more inclusive, more resilient and more sustainable future for fashion and beyond.

Mor Schwarz

At this 2017 graduation presentation Generation #25 looked at fashion critically and adoringly. Their diverse roots, backgrounds and aims crisscrossed and created paths for unique projects. What united them is the will to capture the zeitgeist through critical interrogation and by sharing its beautiful stories. These are translated into future scenarios, workshops, online communities, consultancies, toolkits, podcasts, studios, magazines, learning laboratories and movement vocabularies. With their projects, they aim to start new conversations.

What unites us is the will to capture the zeitgeist through critical interrogation and by sharing its beautiful stories.

Generation #25 consisted of Anke van den Ban, Anna Jacobs, Anne van Beers, Asu Aksu, Daisy van Loenhout, Harriët Mbonjani, Larissa Rosvaenge, Loise Braganza,  Manon Randin, Maximilian Schmidt, Mor Schwartz, Musa Shah and Yelena Myshko.

Anna Jacobs – Mind like yours